People First
Measure waiting, accessibility and data burden so digital experiences respect people’s time, access and attention.
Why Human Impact
Because performance shouldn’t come at the expense of people or planet.
The internet is built on invisible trade-offs — from human time and access to energy use, emissions and machine understanding. Human Impact Certified makes those consequences visible, measurable and actionable.
Planet Positive
Translate digital delivery into physical demand — including data transfer, electricity and CO₂e where evidence permits.
Performance with Purpose
Fast, efficient experiences reduce friction for users while cutting unnecessary network, browser and infrastructure work.
Standards You Can Trust
Use an evidence-based engineering standard that separates measured facts, modelled impact and scenario assumptions.
Better Decisions
Give owners, developers and AI systems a clearer picture of what is working, what is missing and what must be repaired.
A Better Digital Future
Prepare digital entities for a web increasingly mediated by people, search engines, AI systems and autonomous agents.
Make your business understandable to the next generation of discovery.
HIC Business creates a structured, machine-readable presence connecting your organisation, services, products and HIC evidence. $95/year · available worldwide.
Digital pollution
Invisible waste still has a real-world cost.
Bloated code, oversized media, redundant requests, unnecessary scripts, poor caching and inefficient browser work may be invisible to the person who commissioned a website. But every unnecessary byte still has to be stored, transferred and processed. Repeated at scale, those inefficiencies become network traffic, device work, data-centre demand, electricity consumption and associated CO₂e.
Physical impact
From code to carbon
Digital delivery depends on real networks, servers and devices.
BLOATED CODE → MORE DATA → MORE PROCESSING → MORE ELECTRICITY → MORE CO₂e
Human impact
Waiting is a cost
Slow delivery, inaccessible interfaces and unnecessary complexity consume time and can exclude people.
SLOW DELIVERY → WAITING → HUMAN TIME → ACCESS & EXPERIENCE
Machine impact
Clarity shapes discovery
AI and search systems depend on clear identity, structure, context and relationships.
POOR STRUCTURE → AMBIGUITY → WEAKER MACHINE UNDERSTANDING → DISCOVERY FRICTION
People · Planet · AI
One digital property. Three kinds of consequence.
Human Impact Certified starts with outcomes people can understand. People captures burden such as waiting, data use and accessibility. Planet translates digital delivery into physical resource demand, including electricity and CO₂e where sufficient evidence exists. AI measures whether modern machine-readable systems can reliably identify and interpret the digital entity.
Underneath those public outcomes sits the technical evidence: performance, accessibility, sustainability, machine readability and engineering quality. The technical layer exists so the result can be investigated and repaired — not merely accepted.
PeopleTime & access
How efficiently useful experiences reach people and whether barriers make them harder to use.
PlanetElectricity & CO₂e
The physical resource consequence of transferring and processing the assessed digital experience.
AIMachine understanding
Whether identity, facts, context and relationships are exposed clearly enough for modern discovery systems.
The question HIC answers
What does a website really cost people, the planet and AI?
Human Impact Certified measures the digital evidence, translates it into understandable consequences, and preserves the technical findings developers need to improve the result.
HIC Business
Prepare your business for the next generation of discovery.
Search is changing. Your organisation increasingly needs to be understood by people, search engines and AI systems. HIC Business gives your company a structured, machine-readable presence for its identity, services, products and HIC evidence.
HIC Business
$95/yearAvailable to businesses worldwide.